9 Common mistakes to avoid when starting a business

Congratulations! … you are going to launch your new business. You must be very excited but wait a minute, many small businesses fail in a couple of years. Because the founders make some common mistakes. To avoid meeting the same fate, you need to know about the common mistakes to avoid when starting a small business.

For your convenience, we have listed them down.


Not paying attention to making a business plan

The first and foremost step for launching a prosperous business is to make a detailed plan. Yes, the idea seems boring and useless now, but it will help you to avoid failure in the future. As they say, if you are not planning to succeed, then you are planning to fail.

Researching your business idea and market potential ahead of setting up a business is crucial because otherwise, you will be running your business in the dark.

An ideal business plan should include the answers to the following questions.

  • What are the aims and objectives of the company?
  • Who are the prospective customers?
  • What are the plans and procedures to achieve the aims and objectives of the company?
  • Who are the company's rivals in the industry?
  • What are the estimated costs for operating the business?

Having a solid business plan ahead of setting up a business is the first milestone of success. Because whenever you would be stuck, the business plan will help you to move forward according to your aims and priorities. Yes, it will take a lot of time and effort, but it will pay big dividends in the end. And, don’t forget to make your plan flexible so that you can adapt as the circumstances change.


Planning only for success

Before launching a start-up, every business owner fantasizes that their business is going to be a big hit. But unfortunately, success doesn’t come overnight. You have to be patient when things go amiss. Most importantly, a new business should have the quality to remain adaptable in its operations. It should have a plan B in case the idea doesn’t work as expected.

Doing it all alone

 The biggest mistake many new business owners make is that they try to handle everything on their own. Don't be reluctant about looking for a counselor, hiring an expert, or creating an advisory board.

They can highlight mistakes in your ideas and your approach to solve different problems. You can’t be a jack of all trades. Having a team of advisors will help you to build your business and give you time for tackling the jobs that need your unique expertise.

Failing to set the right price

It’s a common mistake that most new entrepreneurs make that they set the prices of their products according to what their competitors are charging. Of course, it's one criterion for setting the prices but make sure to do your research about costs in detail to set a right and reasonable price. Also, it's essential to observe the actual costs as you go to adjust the costs when necessary.

Not Bothering with Any Online Marketing

We live in a tech-saturated world. Today, most people use the web to find the products and services they want. It would be stupid not to take advantage of online marketing to help your business grow. You can make a website or use various social media platforms to promote your products. Whatever you choose, but make sure to invest time and effort in actively marketing your business online to reach more potential customers.

Not learning from mistakes

Most successful businessmen failed in their initial attempts to launch a business but rather than giving up, they learned from their mistakes and came back as successful figures. Remember, it doesn’t matter that how many times you have failed. What truly matters is getting up after falling each time and improving what was wrong. You will make many missteps; the point is to correct them and use the lessons learned to guide your eventual success.

Not understanding your target audience

New business owners need to understand that building an awesome product or providing great service is not enough for success. You need to understand your target audience. For instance, it would be futile to try to build a big business in a small market. Take time out to engage with current and prospective customers and use their responses and criticism to guide the direction of your business.

Launching in a hurry

We can understand this, you are so excited to see your brilliant idea in a reality and you launch your business before you are ready. That’s the mistake that most new business owners make out of excitement. Before you start taking clients, make sure that your systems and processes are ready, such as payment terms and processes, contracts, and communications.

You can launch your online store in 30 seconds with the help of this amazing app called DigiDokaan. It's a free app, giving you a realistic platform to showcase your business, product or services to your customers in an impressive manner.


That’s a common misconception that you need a large amount of money for starting a successful business. That’s why, most new business owners spend a lot of money unnecessarily by purchasing the best equipment, software, etc. at a high price. There are always other less expensive options available. To avoid overspending, we recommend creating a business budget and stick to it religiously.

Wrapping it up

Building a business from scratch is no easy task and occasionally, you will make mistakes too. The key is to constantly improve and learn from the mistakes. If you can do that, your business will eventually succeed.

Happy accounting!